Arleigh Jenkins

Marketing agency background, specializing in interactive marketing and mining data to create stellar ROI. These days I'm back in the bicycle industry as the Southeast Rep for Quality Bicycle (QBP). Lover of interactive marketing, technology, bicycles, latte's & photography. My cycling persona is over http://BikeShopGirl.com. Where I test my theories, writing and photo skills to promote cycling and hone my marketing technique.

All things represented or typed about here are my own personal opinions. Please leave it as that.

Let's Refresh

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The world of Arleigh Arsbars has been going a bit crazy, overwhelming and beautiful all at the same time.
  • I was promoted to manager of Cool Breeze Cyclery.  There are many roles in there, but employee training, ordering, inventory, general awesomeness.   Also, will be heading the organization of group rides between our two stores, Cool Breeze Cyclery & Trek Bikes Charlotte.  If there is a group ride you want to start, or would like to be apart of.. let me know!
  • Bike Shop Girl & Commute By Bike are both taking off wonderfully.  With the above duties and responsibilities I have been doing my best to keep a balanced life.  Even with tons of product coming in the doors daily I'm trying to keep the posting to both Bike Shop Girl & Commute By Bike to one or so a day.  Keeping my mind clear and the ability to keep up to date with everything that is happening across the industry.  Both sites have gotten great recognition and I'm proud of what has happened in the past month.
  • My birthday is in two weeks, and my mom is coming to visit!
  • The Audi has been having some car trouble which is a great frustration in our family right now
  • Time has changed, and waking up to daylight is a great thing

Lab Gear on the Way

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I was approached by G of Lab Gear to go through the order process of designing and processing clothing especially made for me, by me!  Lab Gear, all natural clothing based out of Australia, is doing clothing a bit differently it seems.  I've been following the main guy, G, on twitter now for awhile.  We talk back and forth, he gives feedback about various Bike Shop Girl articles, and shop happenings.

They've been working on this women's line "99" for a while and I was excited to be a tester for  not only the product, but the whole order process of designing the shirts to fit my personality and body type.  Because of this, the order has to be custom cut and built for me, plus the shipping from Australia may take a week by itself.  For now I'm a kid waiting for christmas and one of those little packages to show up at my door.

Carey's Cycling Chronicles

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Thanks to racing, being neutral support or being roped into mechanical support for 12 and 24 hour mountain bike racers I have had the ability to meet some awesome people in my travels.  Two of those people, Zeke and Carey, are riding their bikes across the Rockies

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Wednesday Round Up

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Cyclelicious reports on 3 different recalls for the day from Felt Bikes, Burley Trailers and Nirve Bikes.

Velo Orange has photos of their prototype mixte's that will be available early 2010.

The Safe Routes to School Conference started today in Portland.  Follow BikePortland on twitter for more updates. Chic Cyclist gives her impression of the bike share program in Paris called Velib.

What's in Your Bag?

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A common question seems to be : What's in your bicycle bag? The bag they are referring to could be my seat bag found under most of my saddles, one of my messenger type bags slung over my back on the way to work or the store, or maybe my Camelbak on the way to the local mountain bike trail.

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Carry Things on Bike in Style

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Here's a deep confession, I have a bag addiction.  Come look in my closest and there are at least 4 messenger bags, 4 bicycle specific back packs, hydration bags and then panniers are end less.  Constantly the search is on to find the most stylish, yet functional, bag possible.

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Basics : Cycling Computers

There is a great accessory for your bike called a bike computer or cyclometer.   Like a cars dashboard it can tell you many things about your speed, average, time and even get into more detailed things like cadence*, heart rate or incline.  The computer works on your bike by either a cable running from the computer head unit on your handlebar/stem area down your bike to a sensor that zip ties on.  Then a magnet is placed on your wheel, every time the magnet spins past the sensor it sends a transmission to the computer head.  It computes how many times per minute or second the magnet goes around, does some math and tells you your speed/distance.   The wheel diameter is very important as that is part of the calculation to get the right speed/time so make sure to set your computer head unit for your wheel and tire size.  If you change tire sizes, reset the settings. There are many ways to separate computers, especially if you start getting in to a lot of data capturing.  For this article we will start basic, wired or wireless.

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Wired Versions :

Entry Level : Basic featured include speed, time and average speed.  Utilizing a cable that runs from your handlebars down to your front fork on the bike.  They range from $24-35 and many type or colors are available. The Trek 6i and Cateye Mity 8 are my picks in this category.  For this category, go down to your local bike shop and buy what they recommend.  This way they are familiar with set up if you need any help at all.

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Everyday Cycling Clothing

Our poll last week to answer the question "Do You Wear Cycling Clothing" had a great response and one of the common questions were what can I wear if I don't want to be caught dead outside in skin tight spandex?  There are many clothing options out these days that aren't skin tight and do a great job of keeping you dry and comfortable but styling.

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Technical Shirts :

Many people are familiar with the brand Under Armour, or before that Adidas and Nike had a great following for "technical clothing."  This was clothing that wicked away your sweat but breathed well.   There are some technical shirts geared towards riding which have a lower cut back for when you bend over so you aren't exposing anything and built in basic pockets to hold a gel or key.  Budget between $35 - 70 for a good wicking shirt.  Be prepared that polyester is a key make up of these shirts and can trap stink. A couple of my favorites include the Aurora T (pictured right) from Pearl Izumi for around $35.  Also, one that I plan on picking up for the fall is the Sugoi Crossroads Henley.  Perfect for fall riding, grocery trip hauling or mountain biking when it is chilly.

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