Arleigh Jenkins

Marketing agency background, specializing in interactive marketing and mining data to create stellar ROI. These days I'm back in the bicycle industry as the Southeast Rep for Quality Bicycle (QBP). Lover of interactive marketing, technology, bicycles, latte's & photography. My cycling persona is over http://BikeShopGirl.com. Where I test my theories, writing and photo skills to promote cycling and hone my marketing technique.

All things represented or typed about here are my own personal opinions. Please leave it as that.

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Wednesday Round Up

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Cyclelicious reports on 3 different recalls for the day from Felt Bikes, Burley Trailers and Nirve Bikes.

Velo Orange has photos of their prototype mixte's that will be available early 2010.

The Safe Routes to School Conference started today in Portland.  Follow BikePortland on twitter for more updates. Chic Cyclist gives her impression of the bike share program in Paris called Velib.

What's in Your Bag?

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A common question seems to be : What's in your bicycle bag? The bag they are referring to could be my seat bag found under most of my saddles, one of my messenger type bags slung over my back on the way to work or the store, or maybe my Camelbak on the way to the local mountain bike trail.

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Basics: Bike Riding with Children

[caption id="attachment_273" align="alignleft" width="150" caption="Evening Ride After Work"]
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[/caption]Involving your kids with cycling can be a very rewarding thing, if handled with safety and including confidence inspiring drills.  I hope to touch base on your basics, safety and how to continue to grow with your children and bike riding.

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Basics : Cycling Computers

There is a great accessory for your bike called a bike computer or cyclometer.   Like a cars dashboard it can tell you many things about your speed, average, time and even get into more detailed things like cadence*, heart rate or incline.  The computer works on your bike by either a cable running from the computer head unit on your handlebar/stem area down your bike to a sensor that zip ties on.  Then a magnet is placed on your wheel, every time the magnet spins past the sensor it sends a transmission to the computer head.  It computes how many times per minute or second the magnet goes around, does some math and tells you your speed/distance.   The wheel diameter is very important as that is part of the calculation to get the right speed/time so make sure to set your computer head unit for your wheel and tire size.  If you change tire sizes, reset the settings. There are many ways to separate computers, especially if you start getting in to a lot of data capturing.  For this article we will start basic, wired or wireless.

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Wired Versions :

Entry Level : Basic featured include speed, time and average speed.  Utilizing a cable that runs from your handlebars down to your front fork on the bike.  They range from $24-35 and many type or colors are available. The Trek 6i and Cateye Mity 8 are my picks in this category.  For this category, go down to your local bike shop and buy what they recommend.  This way they are familiar with set up if you need any help at all.

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Urban Outfitters Bike Shop

The popular store, Urban Outfitters has seemed to have teamed up with Republic Bike to offer Republic's popular under $400 singlespeed/fixed gear wheels.  What makes this bike popular?  The price and the fact you can change almost every part on the bikes color.  A good time waster is to press "Random" to see what color options it comes up with for me.

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Everyday Cycling Clothing

Our poll last week to answer the question "Do You Wear Cycling Clothing" had a great response and one of the common questions were what can I wear if I don't want to be caught dead outside in skin tight spandex?  There are many clothing options out these days that aren't skin tight and do a great job of keeping you dry and comfortable but styling.

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Technical Shirts :

Many people are familiar with the brand Under Armour, or before that Adidas and Nike had a great following for "technical clothing."  This was clothing that wicked away your sweat but breathed well.   There are some technical shirts geared towards riding which have a lower cut back for when you bend over so you aren't exposing anything and built in basic pockets to hold a gel or key.  Budget between $35 - 70 for a good wicking shirt.  Be prepared that polyester is a key make up of these shirts and can trap stink. A couple of my favorites include the Aurora T (pictured right) from Pearl Izumi for around $35.  Also, one that I plan on picking up for the fall is the Sugoi Crossroads Henley.  Perfect for fall riding, grocery trip hauling or mountain biking when it is chilly.

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August Rides and Events

As the month of July is coming to an end, we have had to say good by to the Tour de France, and look towards summer ending, schools starting and some amazing bike rides.  Personally, I will be doing my first real triathlon in August.  What will you be doing?  Here are a few good ideas to start with.

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2010 Bontrager Shoes

In 2009 Bontrager released their first ever cycling shoe line.  After teaming up with Esoles in order to get thousands of foot scans.  The result was a well fit shoe, with replaceable arch support and a bargain compared to other shoes. The line was very in depth with women, men and triathlon shoes.  (Personally, I have two pairs and I love them!) For 2010 they are going even deeper with the line and adding more color.  The women are staying pretty subtle but the mens line have a lot of orange through out. [gallery]

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